The Power of Video Marketing
Whether your business sells a product or service, chances are it will benefit from video marketing. Producing relevant videos that pertain to your industry will allow you to connect with prospective customers in a more personal manner, which usually results in more...
5 Trust Signals To Make Your Site More Trustworthy
Winning the trust of your site's visitors is essential to converting them into paying customers. If visitors don't trust your website, they'll be reluctant to hand over their credit card information. However, including the right trust signals on your website will...
Why You Should Use Facebook Ads
Facebook is the world’s largest social media network, boasting a jaw-dropping 1.3 billion plus monthly users. While many people assume it’s only useful for sharing personal comments, it’s also a powerful marketing tool that business owners can use to promote their...
How Online Reviews Can Affect Your Business
Online customer reviews can, and will, affect businesses of all shapes and sizes. According to a study conducted by the market research and analytics firm Dimensional Research, a whopping 90% of consumers say their purchasing decisions are influenced by positive...
Google Gearing Up For Another Panda Update
Panda… those five little letters can strike so much fear into the hearts of webmasters. No, we’re not talking about the cute-n-cuddly animal as seen in the photo to the left. The Panda we’re referring to is the search ranking algorithm update used by Google to weed...
5 Easy Ways To Attract More Visitors To Your Website
Still struggling to attract visitors to your website? Traffic is a direct indication of a site’s success. Whether your goal is to sell a product, generate leads, newsletter signups, etc., you need visitors to succeed. But how are you supposed to get people to visit...
How To Optimize YouTube Videos For Higher Rankings
With more than one billion active users, YouTube is the world’s largest and most widely used video sharing website. The Google-owned and operated site is available in 75 countries and 61 languages. Business owners can use this to their advantage by marketing their...
Bing Expected To Roll Out Mobile-Friendly Algorithm Update
Bing is expected to roll out a mobile-friendly update to the algorithm it uses to rank websites in the upcoming weeks. We still don’t know exactly how this will impact search results, but the Microsoft-owned search engine said it will improve the rankings for...
Local SEO Made Easy
Ranking a website for a specific keyword or phrase isn't easy, and this task is made even harder when it involves local keywords. But there are some simple ways to encourage higher search rankings for geo keywords, which we're going to discuss further in this...
Why Isn’t My Website Ranking In Google?
This is a question many webmasters ask themselves. It's discouraging (to say the least) when you invest countless hours of hard work into building and promoting your website, only to discover that it's not ranking in Google for your target keyword. Common sense...
