Bing Ads Retires Sidebar Ads: Here’s What You Should Know
With its ability to reach both Yahoo and Bing users, Bing Ads has become a key competitor of Google AdWords. Using the pay-per-click (PPC) platform, business owners and marketers can create targeted ads that appear in the search results as well as third-party...
Green Vine | Apr 10, 2018
The Recipe for a Profitable AdWords Campaign
AdWords consistently ranks as one of the top digital marketing channels for small businesses. Using a cost-per-click (CPC) format, it allows small businesses to drive high-quality traffic to their websites while paying only when someone clicks their ad. If you're...
Green Vine | Apr 2, 2018
What Is Domain Authority and Why Does It Matter?
Have you heard of Domain Authority (DA)? Pioneered by Moz, this metric reflects a website's ability to rank for its target keywords in the search results. Generally speaking, the higher a website's DA, the higher the site will rank. To learn more about DA and why...
Green Vine | Mar 26, 2018
6 Ways to Promote Your Local Business Online
Statistics show that more than half of all searches performed on smartphones and tablets have local intent. As a local business owner, you can capitalize on this trend by creating a strong online presence. Here are six powerful ways to promote your local business...
Green Vine | Mar 19, 2018
How SEO Has Changed and What This Means for Your Business
As a business owner, you probably know the importance of maintaining a high search ranking. When someone searches for a product or service offered by your business, you want them to see your website listed at the top of the search results page. Using search engine...
Green Vine | Mar 12, 2018
Google Announces New Speed Update
Google has announced a new speed update for its search ranking algorithm. The Mountain View is constantly changing the way in which it indexes and ranks websites. According to some estimates, Google updates its ranking algorithm up to 600 times per year. Not all of...
Green Vine | Mar 5, 2018
Organic vs PPC Traffic: Which Should I Choose?
Webmasters constantly argue over whether PPC is better than organic search traffic. An acronym for "pay per click," PPC involves paying for search engine traffic, whereas organic traffic is completely free. Cost aside, though, there are other nuances regarding the...
Green Vine | Feb 26, 2018
6 Content Marketing Myths Debunked
Content marketing has become a central focal point for business owners and professional marketers. According to HubSpot, more than half of all professional marketers view content creation as their top inbound marketing priority. If you plan to promote your business...
Green Vine | Feb 19, 2018
What Facebook’s Latest Announcements Means for Businesses
Over the past few years, Facebook has gradually tweaked the algorithm it uses to display content in users' Newsfeeds. While most of these changes were minor, the social media giant is about to make a major change to its algorithm. So, how will this affect business...
Green Vine | Feb 12, 2018
5 AdWords Metrics You Should Track
Google's pay-per-click marketing platform AdWords consistently ranks as one of the most popular digital marketing channels for small businesses. Of course, there's a good reason for its popularity: AdWords allows businesses to advertise their products or services...
Green Vine | Feb 5, 2018
