Have you heard of Domain Authority (DA)? Pioneered by Moz, this metric reflects a website’s ability to rank for its target keywords in the search results. Generally speaking, the higher a website’s DA, the higher the site will rank. To learn more about DA and why it’s important, keep reading.

Overview of Domain Authority

Moz uses a scale from one to 100 for DA, with 100 being the most authoritative and one being the least authoritative. To calculate a website’s DA, Moz evaluates several criteria, some of which include root domains from linking sites, the total number of backlinks, MozRank and other factors. The most influential element affecting a website’s DA, however, is backlinks. If a website has a high number of backlinks from relevant, trusted sources, it will naturally have a have DA compared to a website with few to no quality backlinks. This is why it’s important to continue building backlinks for your site, especially if you want to achieve a top search ranking for your target keywords.

Keep in mind that DA affects the entire website, not just a single page. In other words, all pages on your site will have the same DA. If your homepage has a 60 DA, all other pages will also have a DA. Moz uses a different metric to calculate page-specific authority, known as Page Authority (PA).

How to Calculate Domain Authority

You can calculate your site’s DA using Moz’s Open Site Explorer tool. Even with a free account, this tool will reveal the DA of your website on a scale from one to 100.

So, what’s a good DA to strive for? Well, it varies depending on your site’s niche as well as your objectives. Wikipedia consistently ranks at the top with the highest DA, while smaller niche websites have a lower DA. Generally speaking, though, any DA above 60 is considered good.

How to Increase Your Site’s Domain Authority

There are several ways to increase your site’s DA, beginning with building quality backlinks. All search engines use backlinks as a ranking signal. Because of this, they also affect a site’s DA. If you want to achieve a higher DA for your site, you need to build high-quality backlinks from other sites with a high DA. You can also increase your site’s DA by publishing high-quality content. This will encourage other websites to link to your site, thus boosting its DA.

After reading this, you should have a better understanding of DA and why it’s important.