How to Get Your Business Listed on Google
Google processes around 3.5 billion search queries per day! It's the world's most popular and widely used search engine, making it a critical component in a small business's marketing strategy. But how exactly do you get your business listed on Google? Create a...
Bing Ads Now Supports AdWords Synchronization
You can now sync your Google AdWords account to your Bing Ads account. Google has long been the dominant player in the pay-per-click (PPC) marketing arena. With its AdWords platform, business owners can advertise their products, services and respective brands on...
How to Reach a Larger Audience with Your Website
There are currently more than one billion websites on the World Wide Web, according to a report published by NetCraft. Of course, this number is almost certain to grow as more and more businesses acknowledge the importance of a strong online presence. If you want...
5 Must-Have Elements for a Business Website
According to a recent article published by Entrepreneur, nearly half of all small businesses don't have a website. As a result, they place themselves at a serious disadvantage to their competitors. But if you want to create and maintain a strong presence on the...
How to Lower Shopping Cart Abandonment Rates
Not every shopper who adds a product to their online shopping cart will buy that product. In fact, statistics show that roughly 70% of shoppers will abandon their cart before following through with the checkout process. As an e-commerce site owner, it's frustrating...
SEO Trends to Watch in 2017
Search engines are constantly changing the way in which they index and rank websites. This is done to improve the relevancy of their search results for users. After all, users expect to find the most relevant listings when searching for a particular term. If the...
Tools to Amplify Your Content Marketing Efforts
Content marketing has become a buzzword among digital marketers over the past year. It involves the use of high-quality, relevant contact to encourage higher search rankings and generate more sales/leads. But if you're still performing content marketing by hand,...
5 Tips for Inbound Marketing Success
Does your business use inbound marketing to attract prospects and generate sales? While outbound marketing is still an effective means of promotion, there's been a growing trend towards inbound marketing tactics. In the most basic sense, it refers to the use of...
5 SEO Mistakes to Avoid
Search engine optimization is a methodical process that involves both on-site and off-site practices. Unfortunately, many digital marketers and small business owners are guilty of making one or more of the following mistakes. Choosing the Wrong Keywords SEO and...
Google Launching Click-to-Text AdWords Extension
There's a new featuring coming to Google's pay-per-click (PPC) network. While AdWords has supported extensions for quite some time, it's been a while since Google has released a new extension for the platform. But it appears that Google is in fact adding a new...
