There are currently more than one billion websites on the World Wide Web, according to a report published by NetCraft. Of course, this number is almost certain to grow as more and more businesses acknowledge the importance of a strong online presence. If you want to succeed in this highly competitive area, you’ll need to differentiate yourself from your competitors. Following the tips listed below can help you achieve this while reaching a larger audience in the process.
Share Pages on Social Media
After publishing content to your website, head over to your social media networking accounts to share it. You don’t want to share the entire page, but rather share the link, encouraging users to visit your website to read it. Most social media networks will automatically pull a “snippet” of the content when you add a link; thus, allowing users to see what the content is about. Assuming you have a following on social media, this is a great way to reach a larger audience with your website.
Optimize for Search Rankings
Of course, you can also increase your visibility on the web by optimizing your site for higher search rankings. The higher your website ranks for its target keyword (or keywords), the more traffic it will receive. Here are some SEO tips to promote higher search rankings:
- Give each page a unique title and meta description.
- Find and fix any broken links on your site.
- Interlink your pages together.
- Cite authoritative sources in your content.
- Create content that attracts backlinks.
- Use SEO-friendly permalinks instead of generic, nondescript links.
- Install Google Analytics or a similar analytics platform to track your website’s visits and other KPIs.
Publish Fresh Content
You should also get into the habit of publishing fresh, new content on a regular basis. Without content, there’s no reason for users to visit your website. You may receive a few initial visits, but those will quickly fade unless you publish new content. If your website was built using a Content Management System (CMS), you can schedule content in advance, eliminating the need to manually publish new content. Just log into your CMS, create the pages, and schedule them for future posting dates.
Use a Strong Headline
Give each page on your website a strong headline. Why is this important? Well, according to QuickSprout, 80% of users read headlines. Ideally, each page should have a unique headline that conveys what the content is about.
