Content marketing has become a buzzword among digital marketers over the past year. It involves the use of high-quality, relevant contact to encourage higher search rankings and generate more sales/leads. But if you’re still performing content marketing by hand, you’re leaving tons of potential up for grabs. The right tools can simplify and expedite many tasks associated with content marketing.
Google AdWords Keyword Planner Tool
There are dozens of keyword research tools available on the Internet, some of which are free while others are paid. One of the best all-around free tools, however, is the Google AdWords Keyword Planner Tool. It reveals keyword search volume, competition, associated keywords, and average bid prices. You’ll need an AdWords account to access and use the Keyword Planner Tool, but you don’t have to spend any money.
BuzzSumo
What is BuzzSumo and why should you use it? This tool, available in both free and paid versions, provides deep insight into the most shared content surrounding a particular topic. Simply enter your keyword, and BuzzSumo will reveal the most shared content on Facebook, Twitter and other sources containing your specified keyword. This makes it an invaluable tool in content marketing, as you can use it to identify viral and trending topics based on your target keyword.
Grammarly
You can’t expect search engines to rank your website high in the search results if it’s riddled with grammatical errors and typos. We’re all humans, so mistakes are bound to happen. As long as you catch and fix those mistakes before publishing your content, however, it shouldn’t have a negative impact on your site’s search rankings. Thankfully, there’s a tool designed to make this process easier: Grammarly. Originally launched in 2009, Grammarly has become the go-to choice for proofreading software and plagiarism detection software. It’s installed as a browser plugin (FireFox or Chrome), and will automatically check your content for typos and errors.
Sometimes the best content marketing tools are the simple ones, such as Facebook. You probably already have a Facebook Page for your business, in which case you should use it to scour new content ideas for your website and other web-based properties. Start by following other relevant brands, after which your News Feed will be updated with their content. You shouldn’t copy their content, but rather use it as a source of inspiration for your own unique content.
These are just a few tools to enhance your content marketing efforts.
