Google processes around 3.5 billion search queries per day! It’s the world’s most popular and widely used search engine, making it a critical component in a small business’s marketing strategy. But how exactly do you get your business listed on Google?
Create a Website
First and foremost, you should create a website for your business. According to a recent survey cited by Inc, approximately 60% of all small businesses don’t have a website. Without a website, customers may struggle to find you on web. So if you haven’t done so already, create or hire someone to create a website for your business.
Here are some tips to improve your business website’s visibility in Google:
- Use a meaningful domain name for your website, preferably your actual business name or a close variation.
- Include your business’s name in your website’s title.
- Include your business’s name and other information throughout the content of your website.
- Create and submit a sitemap to Google.
- Publish relevant, high-quality content on a regular basis.
Even without a website, you can still get your business listed on Google by using social media. If you create a Facebook Page for your business — and that Page receives a decent amount of traffic/followers — Google will take notice and rank it accordingly. So the next time someone searches for your business or brand name, they may find your Facebook Page in Google’s search results. Social media pages and profiles won’t offer the same level of versatility as a website, but are still valuable components in a business’s digital marketing strategy.
Google My Business
If your business has a physical, brick-and-mortar location, you can also create a Google My Business listing. Formerly known as Google Places, these listings are displayed at the top of the search results when a person searches for a particular business type. If you search for “pizza,” for instance, Google will reveal several listings for pizza parlors in and around your area at the top of the search results.
Regardless of what exactly your business sells or offers, you should create a Google My Business listing for it. This alone is a highly effective way to get your business listed on the world’s most popular search engine.
To recap, you should take a three-pronged approach towards achieving high visibility for your small business on Google. This includes creating a website; creating social media profiles and pages; and creating a Google My Business listing.