How to Create SMART Digital Marketing Goals
Regardless of what your business sells, it can benefit from a digital marketing strategy. Using channels like email, social media, pay-per-click (PPC) advertising and search engine optimization (SEO), you can reach your target audience with relevant messages....
Green Vine | Jun 13, 2018
5 Tips to Optimize Your Business’s Facebook Page
Used by more than 2 billion people worldwide, Facebook is the world's leading social media network. As a business owner, you can take advantage of its near-limitless reach using a Facebook Page. Unlike profiles, Pages are designed specifically for commercial...
Green Vine | Jun 6, 2018
How Google Shopping Ads Work
Google Shopping ads offer a cost-effective way to promote your business's products. Also known as Product Listing Ads (PLA), they consist of sponsored product listings in a carousel format found at the top of the search results. While most business owners are...
Green Vine | May 30, 2018
5 Awesome SEO Tools to Help You Dominate the Search Results
Which SEO tools do you use? Many business owners and webmasters use few if any SEO tools. Unfortunately, this places them at a serious disadvantage to their competitors while lowering their chances of securing a top search ranking. Regardless of your business and...
Green Vine | May 23, 2018
5 Common Reasons for Low Search Rankings
Search rankings play an important role in your website's long-term success. According to Search Engine Watch, the top-ranked website in Google receive one-third of all clicks for the given keyword, whereas websites ranking on the second page or deeper receive less...
Green Vine | May 15, 2018
What Google’s Mobile-First Indexing Update Means for Your Business
On March 26, 2018, Google quietly rolled out the mobile-first indexing update to its search ranking algorithm. Of course, the Mountain View company performs hundreds of algorithm updates each year, most of which are small and insignificant. However, this update is...
Green Vine | May 8, 2018
Is Your Site Under a Negative SEO Attack?
Negative SEO is a form of search engine optimization (SEO) that involves optimizing a website or web page for lower rankings. If your site's search rankings have tanked in recent months, you should consider the possibility of a negative SEO attack. It's often done...
Green Vine | May 2, 2018
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Green Vine | Apr 26, 2018
5 Innovative Ways to Promote Your Small Business Online
With more than three-quarters of the U.S. population now connected to the internet, this is no longer a medium that small business owners can ignore when promoting their products or services. If you're a small business owner, you should consider the five following...
Green Vine | Apr 24, 2018
What Are Google’s Rich Snippets, and How Do I Rank For Them?
The next time you perform a search on Google, look at the of the search results. For search queries structured as a question, Google typically displays a box of content with relevant information pertaining to the question. Known as rich snippets, it's become...
Green Vine | Apr 17, 2018
