Which SEO tools do you use? Many business owners and webmasters use few if any SEO tools. Unfortunately, this places them at a serious disadvantage to their competitors while lowering their chances of securing a top search ranking. Regardless of your business and what it offers, though, you can climb the search rankings by taking advantage of the following tools.

#1) Google Search Console

Formerly known as Google Webmaster Tools, Google Search Console is a free-to-use SEO tool that provides insight into how your site ranks in Google’s search results. Using it, you can see the exact keywords for which your site ranks while also viewing backlinks, click-through rates (CTR) and more. No other tool — paid or free — will provide such deep insight into your site’s Google rankings.

#2) Google Analytics

Another free-to-use SEO tool offered by the search engine of its namesake is Google Analytics. While Google Search Console focuses specifically on your site’s visibility in Google, Google Analytics provides data on user behavior, engagement and other website metrics. It’s free to use and takes just a few minutes to set up. Among other things, it reveals your site’s exit rate, bounce rate, visits, page views, average visit duration, etc. With this information in hand, you can make the necessary changes to your site so that Google will rank it higher in its index.

#3) Keyword.io

Keyword.io isn’t your ordinary keyword research tool. While it’s used primarily for researching keywords for use in SEO, it differs from other research tools by providing autocomplete suggestions. You select a search engine (e.g. Google or YouTube), enter a keyword, and it reveals all autocomplete suggestions given by that search engine. Even the free version of this tool can help you uncover useful target keywords for your SEO campaign.

#4) Mobile-Friendly Test

Offered by Google, the Mobile-Friendly Test tool will tell you if your website is compatible on mobile devices. Earlier this year, Google implemented a mobile-first ranking algorithm, meaning it now indexes and ranks the mobile version of a website before the desktop version. If your site isn’t compatible on mobile devices, it may suffer from low search rankings as a result.

#5) Moz’s Link Explorer

Moz’s Link Explorer, which is currently in beta, is a backlink research tool used to gain insight into a website’s or web page’s backlinks. If a competitor is currently outranking your site, you can use this tool to see the competitor’s backlink portfolio. And once you know where the backlinks are located, you can attempt to recreate them for your own site.