Regardless of what your business sells, it can benefit from a digital marketing strategy. Using channels like email, social media, pay-per-click (PPC) advertising and search engine optimization (SEO), you can reach your target audience with relevant messages. Before jumping head-first into a new digital marketing campaign, though, it’s recommended that you create SMART goals.

What Are SMART Goals?

SMART digital marketing goals are designed to help business owners and marketers better track the success of their marketing campaigns. The term “SMART” — when used in the context of marketing — is defined as specific, measurable, attainable, relevant and time-sensitive. It’s become an increasingly popular framework used for creating digital marketing goals. To better understand SMART goals, however, you must take a closer look at each of its five elements.

The 5 Elements of SMART Goals

As previously mentioned, SMART digital marketing goals are specific, measurable, attainable, relevant and time-sensitive. Specific means it should refer to a specific goal. Measurable means that you should be able to measure it. Attainable, of course, means that you should be able to achieve the goal realistically. Relevant means the goal should be relevant to what your business does. Finally, time-sensitive means it should be associated or tied to a specific time. Based on this information, an example of a SMART goal is to generate 60 new sales through AdWords each month. This goal is specific, measurable, attainable, relevant and time-based, thereby by making it SMART.

Benefits of SMART Goals

There are several benefits to creating SMART goals for digital marketing, one of which is the ability to track the results of your marketing efforts. Because SMART goals are specific and measurable, you can easily see whether or not you’ve achieved them. If one of your goals isn’t measurable, you typically won’t know when you achieve them. Furthermore, SMART goals are relevant to your business, meaning they’ll help your business succeed in areas where it’s needed most.

Can I Change My Goals

Absolutely! In fact, most business owners and marketers change their digital marketing goals from time to time. As your business grows and evolves, you may discover the need for different goals, in which case you should change your goals so that they are better aligned with your business’s core strategy.

Regardless of which digital marketing channel you use to promote your business, you should create SMART goals. Doing so will guide your business to marketing success by providing you with the right framework on which to grow.