MemberMouse vs MemberPress: Battle of the WP Membership Plugins (2020 Update)
Do you plan on offering memberships or selling premium subscriptions to digital content or services on your WordPress site? You’d be smart to do so! Why? Both the membership and subscription business models are fantastic because when executed correctly, the result...
Alan Murdock | Jan 25, 2019
Should My Business Outsource Our Next Brand Audit?
Creating a strong, recognizable brand that's aligned with your business's values and goals is essential to your business's success. To measure the effectiveness of your business's branding efforts, though, you must conduct an audit. Known as a brand audit, it will...
Green Vine Marketing | Jan 18, 2019
PPC vs Organic SEO: Which Is Better?
Should your business focus its digital marketing budget on pay-per-click (PPC) advertising or search engine optimization (SEO)? That's the million-dollar question. Both digital marketing strategies can drive countless visitors to your business's website, resulting...
Green Vine Marketing | Jan 11, 2019
How to Optimize Your Google Ads Campaign for a Higher Earnings Per Click (EPC)
Earnings per click (EPC) is perhaps the single most important metric to track when running a Google Ads campaign. As the name suggests, it reflects the average amount of revenue generated by each ad click. If your Google Ads EPC is lower than your cost per click...
Green Vine | Jan 4, 2019
How to Make Your Website’s Product Categories Stand Out
Does your business's online store feature multiple categories of products? Whether it's a dozen categories or 100, you should differentiate them with the right web design elements. Using the same cookie-cutter design for all categories won't work. If they all...
Alex Lazear | Dec 28, 2018
Marketing resolutions to super-charge growth in 2019
New Year's resolutions are notoriously difficult to keep. But when it comes to your marketing campaign, holding to the right resolution can transform your business. Your resolution needs to be founded in sound marketing and operational principles that match your...
Alex Lazear | Dec 21, 2018
Santa’s Helpers Have Simple Goals: Branding, Marketing, and Operations — So Should You
The holiday season is upon us. And with this joyful time of year comes the perfect opportunity to analyze your business's marketing goals. Most business owners have a general idea of what they hope to accomplish, such as increasing sales or expanding into a new...
Alan Murdock | Dec 14, 2018
How to Use Online Customer Reviews to Drive Sales
The advent of the internet has changed the way in which consumers share their thoughts and opinions about businesses. No longer are consumers forced to use word of mouth. They can now talk about their experience with a business in the form of an online review. If a...
Chris Holland | Dec 7, 2018
Automation Is Not Caring: How to Bring Helpfulness and Authenticity Back to Your Marketing Mix
Marketing automation has become a central focus for many businesses. In fact, a survey conducted by Ascend2 found that 71% of companies currently automate one or more processes of their marketing strategy. While marketing automation offers some benefits -- requires...
Green Vine Marketing | Nov 30, 2018
How to Market in an RFP World
It's not uncommon for large companies and government organizations, including commercial construction companies and municipalities, to solicit bids from service providers for the completion of a project. Known as a request for proposal (RFP), this formal request is...
Chris Holland | Nov 23, 2018
