Maintaining Top-of-Mind Awareness With Your Customers
Has your business achieved top-of-mind awareness with its customers? If not, you'll struggle to generate sales while simultaneously allowing your competitors to increase their market presence. According to a survey of 200 marketing professionals published in the...
Green Vine | Nov 16, 2018
Rock Your Small Business Holiday Marketing Plan With These Three Tips
When November hits, business is way past the ghosts and goblins of October. And while Halloween may truly be the best holiday of the year, Thanksgiving and Christmas aren’t half bad either. Small businesses can use the holiday lineup to generate excitement and to...
Alan Murdock | Nov 8, 2018
Website Redesign or Content Development? Where SMBs Should Put Their Spend
An attractive website design and high-quality content are both important to the online success of small- and medium-sized businesses (SMBs). As a small or medium sized business owner, though, you might be wondering which of these services should consume your...
Chris Holland | Oct 26, 2018
How Customer Personas Impact B2B Lead Generation – Continued
By Chris Holland The Power of Marketing to the Right Segments In many of our initial conversations with small and medium sized businesses, many founders and owners want to skip past all of the branding and marketing talk to get to leads and sales. Their key...
Chris Holland | Oct 19, 2018
Integrated Marketing: What It Means in Practical Terms
Are you familiar with integrated marketing? As a business owner, it's essential that you use the latest marketing strategies to connect with their target audience. In recent years, integrated marketing has become a fundamental marketing technique used by countless...
Green Vine Marketing | Oct 19, 2018
Do Brand Archetypes Matter for Small to Medium Sized Businesses?
Branding is important for all businesses because it helps their customers or clients remember who they are and what they offer. For small- and medium-sized businesses, though, it's particularly important. If you own a small- or medium-sized business, you should...
Green Vine Marketing | Oct 12, 2018
Content Marketing and telling your story
by Alex Lazear Marketing at its core is telling a story, the story of your company, your products and services, and the customers you serve. Storytelling allows you to connect in a mutually beneficial way, to find partners to work with you. Content marketing is...
Green Vine | Oct 8, 2018
Why High-Quality Content Is Essential for SEO
High-quality content is arguably the single most important ingredient of a successful search engine optimization (SEO) strategy. If you're hoping to achieve a top search ranking for your business's website, you'll need to invest the time and energy into creating...
Green Vine Marketing | Oct 3, 2018
5 Reasons Your Website’s Google Rankings Have Dropped
As Google continues to strengthen its footing in the search engine market -- 90% of all searches are performed on it -- it's important for business owners to optimize their website for Google. Even if your business's website ranks at the top of Google now, however,...
Green Vine Marketing | Sep 27, 2018
Alan Murdock: Creative Director, Green Vine Marketing
Alan has been an important addition to the Green Vine family. With an extensive background in the arts, media production and, in addition, holding advanced degrees including an MA and MFA in Intermedia Art and an MBA with an emphasis in Management and Strategy, he...
Green Vine | Sep 23, 2018
