Social media is a powerful marketing channel that small businesses can use to attract new customers and generate more sales. But if you spend all of your time and energy on social media, other marketing channels will be neglected. So, how can you simplify your social strategy to be more efficient?

#1) Schedule Posts in Advance

It’s a good idea to post new content on social media at least once per day, sometimes several times per day depending on the network. However, you don’t have to manually log into each account to make these posts. Facebook has a built-in scheduling feature that allows users to schedule posts in advance. Alternatively, you can use a third-party tool like HootSuite to schedule social media posts in advance.

#2) Connect Social Media Accounts

You can connect certain social media accounts together, so when you post content to one network it automatically posts on the connected network as well. You can connect Facebook to Twitter, for instance, by accessing while logged into your Facebook and Twitter accounts. Once connected, all content you post on Facebook will automatically post on Twitter.

#3) Identify Trending Topics

There’s an old saying that goes “work smarter, not harder,” which holds true when speaking about social media marketing. Rather than posting generic content that’s irrelevant to your target audience, choose content that’s interesting and engaging. By identifying trending topics beforehand, you can focus on content that will receive the most likes, shares and comments.

#4) Social Media Management Services

If managing your business’s social media accounts is too difficult or time-consuming, consider hiring a company to manage it for you. Digital marketing companies have the tools, experience and skills necessary to take your business’s social media marketing to the next level. Regardless of how many followers you currently have, they’ll help your social media presence grow and expand. Most business owners will agree that social media management services are well worth the investment.

#5) Create a Content Calendar

Even if you schedule your social media posts in advance, you should still create a content calendar detailing which posts you will make and when. One of the great things about social media is that you don’t have to create 100% original content. You can often share the content of your followers and other users. A good rule of thumb is to post 1 piece of shared content for every 3 pieces of original content, so keep this in mind when creating your content calendar.