Content marketing has become a central focal point for business owners and professional marketers. According to HubSpot, more than half of all professional marketers view content creation as their top inbound marketing priority. If you plan to promote your business through content, however, you should familiarize yourself with the following content marketing myths and misconceptions.
#1) You Must Publish New Content Daily to Succeed
While publishing new blog posts, articles and other content every day can help your business succeed, this isn’t always necessary. In fact, it’s usually better to publish fewer, higher quality pieces of content that many low-quality pieces of content.
#2) Content Marketing Is Too Expensive
This statement couldn’t be further from the truth. While content marketing requires some initial investment of your time and resources, it’s significantly cheaper than other marketing channels. Once your content is published online, it will continue to attract prospects and drive sales for your business.
#3) You Should Only Publish Content on Your Website
Some business owners believe that content should only be published on their website. Again, publishing content on your website can help, but this doesn’t necessarily mean that you should overlook other platforms. In addition to your website, for instance, you can publish content on Facebook, LinkedIn, Medium.com, Tumblr, and even emails. Feel free to experiment with multiple channels to see which one generates the strongest response by your business’s target audience.
#4) The Sole Purpose of Content Marketing Is to Drive Sales
Content marketing can help your business drive sales, but it offers other benefits as well. When you publish high-quality content on your business’s website or blog, for instance, you’ll encourage higher search rankings. You can also use content marketing to create stronger brand recognition.
#5) All Content Is Text Based
Contrary to popular belief, not all content is text based. Content comes in many different forms, only one of which is text. Other forms of content include images, infographics, videos, slideshows and presentations.
#6) Content Marketing Can Be Automated
There are some marketing tasks that can be automated, such as email newsletters, but content marketing isn’t one of them. Attempting to automate your business’s content marketing efforts will likely backfire. You’ll end up producing low-quality content that no one wants to read; thus, diluting your business’s brand image and hurting your ability to convert prospects into customers. To prevent this from happening, it’s recommended that you create content manually rather than using automated tools or software.
