Roughly 60% of small businesses don't have a website, according to a survey cited by Inc
. But even if you have a website, you may not be utilizing to its fullest potential. There are times when you must invest in a new design to keep your business's website ahead of your competitors.
Make it Mobile-Friendly
If your website isn't accessible or otherwise optimized for mobile devices, it's to redesign it. We've talked about this before on our blog, but it's worth mentioning again that mobile Internet usage has surpassed desktop usage. In other words, more people now access the Internet on smartphones and tablets than desktop computers. Without a mobile-friendly design, you'll omit this huge chunk of traffic from your site, placing you at a serious disadvantage to your competitors.
It Looks Old and Outdated
Sometimes poor aesthetics alone is reason enough to update a website with a new design. When a prospect lands on your website, he will immediately judge your business/brand based on its appearance. This can either help or hurt your efforts to capture the visitor as a customer. If your website contains outdated designs like blinking text or flash animations, consider redesigning it with a fresh, more modern design.
It's not uncommon for businesses to "rebrand" themselves. When this occurs, however, the business must redesign its website to reflect the change in brand. Whether it's a complete overhaul of the brand or simply the addition of a new company logo, you should redesign your website anytime changes are made to your brand.
Needs New Features
If your website needs new features, such as a shopping cart or contact form, perhaps you should redesign it.
Competition is Beating You
How does your website fare when compared to your competitors' website? If your competitors' websites outshines your business's website, it's time for a fresh design. Prospective customers take notice of websites' designs, and this could hurt your ability to generate conversions/sales.
Ranks Poorly in the Search Engines
Another reason to redesign your website is if it ranks poorly in the search engines for its target keywords. When you search for a target keyword associated with your business, take note of where your website ranks. If it's several pages deep, it won't receive much traffic, in which case you should update it with a fresh design and new content.
These are just a few common reasons to redesign a website.