For small businesses, search engine optimization can be a frustrating game. You have a great service, you are a local company helping the community, and people should be able to find you on Google. But no matter what you do you can’t seem to break into page one of Google on your top keyword or search phrase.
This becomes all the more frustrating when you see a few big companies – often not even local companies – that are dominating the local searches and keywords. These companies have such big budgets and online marketing resources, how can you compete? Do you just give up and focus your marketing efforts elsewhere?
Thankfully, the answer is no. You still can generate lots of new customers from search engine optimization– you just need to be smarter about it.
Use Long Tail Keywords
Long tail keywords are a powerful SEO technique that is a perfect fit for small business. By using a smarter strategy you avoid a head on boxing match with the biggest competitors, saving your company tons of money.
This video explains why these long tail keywords are often overlooked by big competitors, why they are such a good fit for smaller companies, and how you can take advantage of this tactic.
The first step in this strategy is identifying the RIGHT keywords to target. They need to have enough searches done on a monthly basis to be worth your while, but to be flying under the radar of big competitors. So first identify the right long tail keywords for your small business and then build your SEO campaign around those.
