Many small businesses think of social media and search engine optimization as separate efforts. But given how search engines work today, nothing could be further from the truth.
When properly combined, your social media and SEO campaigns create an explosive mixture that can sky rocket your sales and blow your competitors out of the water.
Search engines like Google are continually looking for the best content to provide to their users. And in today’s world, they have come to rely heavily on “social signals” to tell them what content is hot. This means that the level of social media activity and social discussion around your website is a key indicator for Google about how interesting and valuable your website truly is. This information is then entered into Google’s algorithm to determine your site’s ranking and search traffic.
This short video explains how social media and SEO overlap, what it means for your business, and the quickest and easiest steps to boost your leads from Facebook and Google SIMULTANEOUSLY.
One of the most critical parts of a combined social media and SEO campaign is starting to weave your targeted keywords into your social media stream. What searches do you want to rank well for on Google? Be sure to use these same terms in your social media content!
