Whether your business sells a product or service, chances are it will benefit from video marketing. Producing relevant videos that pertain to your industry will allow you to connect with prospective customers in a more personal manner, which usually results in more sales. But this is really just the tip of the iceberg when it comes to the benefits of video marketing.
According to a recent study conducted by Eloqua.com, nearly half respondents said they would be more likely to search for a brand after seeing a video for it. This doesn’t necessarily mean that they will buy the advertised product, but rather it encourages them to take action by searching for more information about it. A separate study, published by the marketing firm UnrulyMedia, found marketing videos in social media campaigns by Guinness, Coca Cola and Energizer increased their respective brand association by a whopping 139%, as well as intent to buy by 97%.
All of these numbers look great on paper, but what’s really powering the wheels of video marketing? One theory as to why video marketing is becoming more and more effective lies in the mobile revolution. We’ve talked about this before on our website, but it’s worth mentioning again that mobile Internet traffic has surpassed desktop traffic. In other words, more people use their smartphones and tablets to access the Internet than traditional desktop and laptop computers. Mobile-friendly websites have adapted to support online videos, with technology like HTML5 — the latest generation of the hyper text markup language used to build website — paving the way. This allows Internet users can find and watch their favorite videos straight from their mobile device with ease.
Many marketers and small business owners view video production as being too difficult or too time-consuming. While there’s some initial investment required upfront, however, producing high-quality videos is actually easier than you may realize. Assuming your computer has a webcam attached to it (which most do), you can create a video simply by talking to into the camera. Another idea is to use screen recording software to capture your monitor, turning it into a video.
Of course, you can always outsource your video production needs to a professional company. There are hundreds of companies and freelance workers who will gladly produce videos for you. If you decide to go this route, however, you’ll want to provide them with as much information as possible. The more details you give, the greater the chance of them turning your vision into a watchable video.
