Does your small business have an active presence on the web? If not, it should. With more than 2 billion people worldwide now having access to the Internet, failure to create a strong online presence is a critical mistake that can cost you customers. That’s why today we’re going to reveal some essential Denver Internet marketing tips and tricks.
#1) Publish High-Quality Content
There’s an old adage in the Internet marketing community: content is king. Those three simple words hold true, as high-quality content WILL improve your website’s search engine visibility while subsequently attracting more customers to your business. The key thing to remember is that you want to write content with the end user in mind, focusing on quality over quantity.
#2) Embed Google Maps into Your Website
Small business owners who rely on local sales — not strictly online sales — often struggle to attract highly targeted traffic. Unless visitors from your state/city are accessing your website, it’s not going to help much in terms of generating sales. But you can give your website a boost in local search by embedding Google maps into your site. Doing so allows visitors to see exactly where your business is located, as well as driving directions to it.
To embed Google Maps into your website, visit Maps.Google.com and enter the address of your business. Next, click the main menu button at the top left corner followed by “Share or embed map.” You can then copy the embed code and paste it directly into your website’s HTML.
#3) Getting Social
Don’t underestimate the marketing power of social media. Some people assume social networks like Facebook and Twitter are used strictly for personal purposes, but this couldn’t be further from the truth. Businesses big and small can leverage the power of social media to promote their respective brands.
#4) Pay-Per-Click Advertising
If you really want to take your Internet marketing to the next level, you should consider using pay-per-click (PPC) platforms like Google Adwords, Bing Ads, and Facebook Ads. Unlike bulk “banner buys,” PPC is unique in the sense that you only pay when a qualified visitor clicks on your ad. Furthermore, you can target keywords that are closely related to your business, meaning your ads will only display when someone searches for one of those keywords.
#5) Create an XML Sitemap
Google does a pretty good job at finding and indexing websites on its own, but you can give it a helping hand by creating an XML sitemap. Sitemaps serve a road map for search engines, telling them where each and every page is located. Try using https://www.xml-sitemaps.com/ to create one for your website.
