Social media networks like Facebook, Twitter, Instagram and Pinterest have revolutionized the way in which small businesses market their brands. Using social platforms such as these, business owners can leverage the power of “viral” marketing, encouraging users to share their content. But this is really just the tip of the iceberg when it comes to the benefits of social media. That’s why today we’re going to reveal the top 5 reasons why small business owners should hire a social media marketing company.w
Costs Less Than Traditional Marketing Methods
Let’s face it, traditional marketing methods like billboards, TV ads, radio ads, newspaper ads, etc. is downright expensive. It’s not uncommon for a single 30-second TV commercial to cost several thousand dollars, and that’s not including the actual cost of video production. Social media, on the other hand, is practically free, with the exception of any paid promotional techniques you wish to use.
Enhanced Customer Service
Another reason why you should hire a social media marketing company is because it enhances your customer service. When a customer or client is not happy with their order, they may take to social media to share their opinion. Without an active presence on social media, negative reviews could pop up without your knowledge, discouraging other consumers from buying your products or services. This is easily prevented, however, by maintaining an active Facebook account and responding to customer comments and questions in a timely manner.
Greater Brand Recognition
As a business owner, your brand is everything. It’s the reason why customers associate your business’s name with its respective products or services, which is why you should constantly work to build greater brand recognition. One of the most effective ways to accomplish this is through social media. Using sites like Facebook, Twitter, Google+, etc., you can present your brand for the world to see. So the next time someone needs a product or service that’s offered by your business, they may instinctively choose your business over one of your competitors.
Generate Sales
A fifth and final reason why small business owners should hire a social media marketing company is because it will boost their sales. In fact, many business owners rely on social media as their primary source of traffic, attesting to its power. Visitors will come across your social media profiles, some of whom will follow through to order your product or service. Just remember to limit your use of promotional social media posts, as basing the bulk of your social media marketing efforts around strict advertising posts will hurt your efforts in the long run.
