Who says blogs are only useful for sharing your personal thoughts and opinions? Sure, many people use them for this very reasons, but having a blog can also prove beneficial for small business owners. Here’s why.
More Indexed Pages
By having a blog in addition to your website, you’ll naturally reap the benefits of more indexed pages. According to an infographic published by inboundwriter.com, business websites with blogs have 434% more pages indexed in the search engines when compared to business websites without blogs. Search engines love blogs and will often index new posts and pages within days, sometimes weeks, of them being published.
Blogs are Encourage Social Sharing
This alone should be reason enough for small business owners to start blogging. Because they typically revolve around newsworthy content instead of “evergreen” content, blogs tend to receive more Facebook likes, Twitter tweets, and other forms of social engagement. So if you’re looking to generate a strong following on social media (and you should!), it’s important to have a blog. Otherwise, you’ll get left in the dust by your competitors.
More Links
Furthermore, having a blog will attract more links. The same infographic cited above found that small businesses with blogs receive 97% more links. Of course, links remain one of the most influential elements in determining your search rankings. By attracting relevant, high-quality links, you’ll have an easier time climbing to the top of the search results for your target keywords. It’s just that simple.
Connect with Your Audience
Most blogs allow visitors to submit questions or comments, which in turn promotes a higher level of engagement between the brand and its respective audience. With standard websites, there’s really not much (if any) interaction taking place. Blogs, however, take a different approach by emphasizing user engagement. Granted, you may have to weed through some spam comments, but the added value of visitor engagement makes it well worth the time and effort.
Blogging is Easy!
Some business owners assume that blogging is too difficult and/or too technical. In reality, though, this couldn’t be further from the truth. Thanks to content management systems (CMS) like WordPress, Joomla, and Drupal, it’s easier than ever to start blogging. In fact, you can literally start blogging without any coding or web design experience. Just log in to the back-end of your CMS platform, at which point you can add new posts or edit existing posts. This eliminates the need to mess with complicated code.
Now that you know a little bit about the benefits of blogging, put this knowledge to use and start your own commercial blog!
