According to a recent article published by Entrepreneur, nearly half of all small businesses don’t have a website. As a result, they place themselves at a serious disadvantage to their competitors. But if you want to create and maintain a strong presence on the web, you should include the following elements on your business website.
Contact Form
When a prospective customer accesses your website, he or she may search for a contact form. If your website doesn’t have one, the prospect may leave your website and choose a competitor.
Address and Phone Number
Even if your website has a contact form, you should still include your business’s address and phone number. Why is this necessary? Well, there’s no rule stating that you must include your business’s address and phone number on your website, but doing so is beneficial for Local Search Optimization (LSO). When Google crawls your page, it will see this information, associating your business with the respective address. As a result, you’ll have an easier time ranking for those critical geo-specific searches that ultimately lead to sales.
High-Quality Content
There’s no other way around it: your business’s website needs high-quality content that’s relevant to its target audience. Content is the “meat” of your website, as it encourages search engines to crawl and rank your pages, while also giving users a reason to visit and bookmark your site. The key thing to remember, however, is that quality trumps quantity. Creating a few high-quality pages is far more valuable than churning out dozens or hundreds of low-quality pages.
Photos
Also considered part of “high-quality content,” your business’s website needs photos. According to JeffBullas, articles with images receive 94% more pageviews than articles without images. Furthermore, photos help by showing visitors what your business looks like. This is particularly important for local businesses, as first-time customers may not know what your business looks like or where it’s located.
About Us Page
Every business website needs an “about us” page. As the name suggests, this page provides information about the business, such as its history, mission statement, who runs it, why it’s better than its competitors, and what products and/or services it offers. Many users are skeptical of buying a new product or service from a business, so they seek more information about them. With an “about us” page, you can reassure visitors that your business is trustworthy.
