Formerly known as Product Listing Ads (PLA), Google Shopping ads are part of the search engine giant’s online advertising service, AdWords. If you’re still skeptical about Google Shopping ads, keep reading to learn the top five benefits of using this service.
#1) Photos!
Unlike AdWords Search network ads, Shopping ads support photos. This means you aren’t limited to using text ads. You can upload photos of the products you wish to advertise, which Google shows in your Shopping ads. These photos provide real value to the end user, allowing them to see what your product looks like while subsequently increasing the chance of a successful conversion.
#2) Works with AdWords Text Ads
Another reason to advertise your products with Google Shopping ads is because it works with the network’s text ads. In other words, you can advertise your business on both Shopping ads and Google’s search results page at the same time. So, instead limiting yourself to just a single ad placement, you can cover twice the real estate with two ad placements. Granted, you’ll be charged for each click on both ads, but as long as you have a well-optimized, profitable campaign, this shouldn’t be a problem.
#3) Higher Click-Through Rates
According to Google, many businesses notice “significantly higher click-through rates (CTR) with Shopping ads compared to text ads.” The Mountain View company goes on to say that some advertisers have even doubled or tripled their CTR by using Shopping ads. And when more people click on your ads, you’ll have an easier time optimizing your campaigns for higher conversions. It’s just that simple.
#4) Multiple Products Advertised
The benefits of using Google Shopping ads don’t end there. With Shopping ads, you can advertise multiple products at the same time. If you have several versions of the same product — and someone searches for the product on Google — they may see several of your Shopping ads.
#5) Easy to Use
Shopping ads are surprisingly easy to set up and use. While traditional text ads on the Search network use keywords, Shopping ads use a data feed. You upload a data feed to your AdWords account, which Google will use to create your Shopping Ads. These data feeds contain all of the necessary information about your products, such as product titles, prices, photos, URLs, etc. Once uploaded, you can browse your product inventory directly from the AdWords interface to create product groups. It’s a quick and easy solution for advertising large quantities of different products.
These are just a few of the top benefits of advertising with Google Shopping ads.
