Whether you’re looking to build a new website from scratch or design your existing website, you should read the following post. Today we’re going to reveal some essential Denver graphic tips for small businesses. Utilizing these tips will enhance your brand’s image, driving more sales and conversions in the process.
Shrink Image File Size
When uploading images on your website, try to get into the habit of shrinking to a smaller file size them beforehand. Using original, untouched images will increase user load times, slowing down your website down to a crawl. And when users are forced to wait five or more seconds for a page to load, many will exit out, never to be seen or heard from again.
You can shrink the file size of your images by running them through a lossless optimization tool like TinyPNG. This tool strips away unnecessary colors and meta data to reduce the file size of images without sacrificing quality.
Stick With Basic Typefaces
With thousands upon thousand of different typefaces at your fingertips, you may feel inclined to use a “unique” typeface in effort to make your website stand out. You have to remember, however, that some users cannot read these lesser-known typefaces, meaning they won’t display in their web browser. To ensure a high level of compatibility, stick with basic typefaces like Helvetica, Arial, Timers New Roman, etc.
Use Contrasting Colors
Another important Denver graphic design tip is to use contrasting colors. When a call-to-action (CTA) button or similar element is designed in a color that contrast with the background, it makes the element pop with greater visual appeal. Subsequently, more visitors will see the element, increasing its click-through rate (CTA) and conversions in the process. If you are using a red CTA button, for instance, you should place it against a white background. The red on white will make the CTA stand out, driving up your CTR and conversions. It’s a win-win combination that can make a world of difference in your online marketing efforts.
Go Mobile
Is your website mobile-friendly? If not, it should be. Studies suggest that more people now access the Internet on their smartphones and tables than desktop computers. Failure to create a mobile-friendly website means you could be losing 50% or more of your traffic.
Cut Back on Flash
Flash-based intros were once a popular web design trend; however, it has since gone the way of the dinosaurs. While there’s still a time and place for Flash, it shouldn’t be used as the core content for your website. Google recently updated its Chrome web browser to no longer support Flash by default. The online retailer Amazon also updated its policies to ban the use of Flash ads on its website.
