Where a website ranks in the search engines will directly affect both the quantity and quality of its traffic. Websites sitting comfortably in the top three listings of Google for their respective target keywords will reap the benefits of more traffic and more sales. That’s why we’re going to delve into some simple yet effective Denver SEO strategies to encourage higher search engine rankings.
Start With the Right Domain Name
Search engine optimization (SEO) begins with choosing the right domain name. Building your business’s website on a long, confusing domain that’s riddled with numbers and hyphens will only hurt your efforts by making it difficult for customers to remember. So, how do you choose the right domain name? Check out the tips listed below.
- Stick with letters only — no numbers or hyphens (unless it’s part of your business’ name).
- A good domain name should be brandable and easy to remember.
- When possible, choose a .com extension.
- Check to make sure the term isn’t trademarked by another company or entity.
Keywords and Local Search Optimization
One of the components of an effective Denver SEO strategy is keyword selection. If your goal is to attract customers from within the Denver area, you’ll want to focus on keywords associated with this city. If you run an auto repair shop in Denver, for instance, you’ll have an easier time generating sales by optimizing your website so it ranks for keywords like “Denver auto shop” and “Denver car repair.” Users searching for these keywords will be much more likely to purchase your services than users searching for broad keywords like “auto shop” or “car repair.”
Content is King
When it comes to Denver SEO, nothing holds greater importance than your website’s content. Google has even said that publishing high-quality content is the single most important thing webmasters can do. But what constitutes “high-quality” content? There are a few things to keep in mind when creating content. For starters, you want to put your best foot forward, which means taking the time to properly research, write and proofread your content before publishing. You should also sprinkle in “Denver” and “Colorado” keywords, assuming you are trying to rank for those keywords.
If high-quality content is the single most important element of a website, backlinks are a close second. Try to get into the habit of attracting new backlinks to your small business website on a regular basis. Whether it’s social media posts, press releases, etc., links encourage search engines to crawl your site, which usually translates into higher rankings.