Still debating on whether or not to hire a Denver marketing firm for your small business? Some business owners assume the best course of action to perform “in-house” marketing, avoiding third-party firms and their associated costs.
Identify Your Target Demographic
The first step towards growing a small business is to understand who exactly is buying your products or services. You may already have a general understanding of your target audience, but do you know their age ranges, income level, zip codes, etc.? These are all things that a marketing firm can help you uncover. And once you’ve identified your business’s target demographic, you can adjust your marketing campaigns to generate a greater response and ultimately more sales.
Website Optimization
A Denver marketing firm will also optimize your website to encourage higher search rankings. According to a study conducted by Chitka, websites that rank in the #1 position on Google receive a whopping 32.5% traffic share for the respective keyword, while websites sitting just a couple slots down in the #5 position receive 6.1% – that’s a five-fold difference in traffic!
Search engine optimization isn’t an easy task; it requires first-hand knowledge of how search engines operate, as well as regular on-site and off-site optimization techniques. Small business owners who attempt to tackle this project themselves will get left in the dust by their competitors, so consider leaving this in the hands of a professional firm. Doing so will ensure your website is properly optimized for higher search rankings, boosting the traffic it receives as well as the sales/conversions it makes.
Automate Marketing Campaigns
Running a successful online marketing campaign requires regular maintenance and “tweaking” to ensure it’s profitable. Allowing it to run on autopilot may result in other advertisers knocking down your pay-per-click (PPC) ads and/or rising the cost. Thankfully, a Denver marketing firm will closely watch over your marketing campaigns, adjusting them as needed. This means you’ll have more time to allocate towards other aspects of running your business.
Stay on Top of Latest Marketing Firms
Online marketing and advertising is a dynamic industry that continues to evolve with each passing year. An ad platform or strategy that’s profitable one month may not be the next. Marketing firms have first-hand experience in the nuances of the marketing trends, meaning they’ll help you choose the best possible strategy to grow your business. Attempting to use an outdated marketing strategy could have a negative effect on your ability to produce sales, lowering your site’s ranking and/or discouraging visitors from purchasing the advertised product or service. Let the professionals take care of your marketing, as this will provide peace of mind knowing that only the latest and most effective strategies are used.
It’s a Smart Investment
Last but not least, using a marketing firm is a smart investment that will offer a greater return on your advertising dollars spent. Even if your in-house advertising program is able to turn a profit, opting for a marketing firm will boost your profits even further.
