If there’s one thing that you don’t want to cut corners with when building your website, it’s content. Google has said that publishing high-quality content is the single most important thing webmasters can do.
Choose Smart Titles
An article or blog post is only as good as its title. In addition to being displayed in visitors’ web browsers, titles are also displayed in search listings. This is why it’s recommended that you use unique and meaningful titles for each page of content, keeping them under 60 characters for maximum visibility. If your titles stretch beyond the 60-character limit, they could be truncated.
Encourage Social Sharing
You can give your content an initial boost of traffic by encouraging visitors to share it on social media. Assuming the content is good (and it should be), users may share it on Facebook with their friends, some of whom share it with their friends, and the cycle repeats. This essentially creates a viral effect in which users are constantly visiting and sharing your site’s content. Toss up a couple basic social sharing buttons on your website to take advantage of this.
Write for Visitors, Not Search Engines
Many webmasters make the mistake of writing content strictly for search engines. They assume that stuffing keywords into their articles will help them rank for those keywords. In the past, this tactic may have worked. But Google has since caught on to this manipulative tactic, and now “keyword stuffing” could have a negative effect on your site’s search ranking. The bottom line is that you need to write content for human visitors and not search engines. Following this otherwise simple rule will drastically enhance your site’s content.
Identify High-Traffic, Low-Competition Topics
Ideally, you should focus your content marketing efforts around topics with high traffic and low competition. This means you’ll essentially attract more traffic for those articles without having to battle your way through heaps of competition. If you need help uncovering suitable topics that fall under this category, try using the Adwords Keyword Planner tool. This free-to-use tool is an invaluable resource in content marketing.
Add Images
Notice how each of our blog posts contains at least one image? That’s because images drive traffic and visitor engagement! It only takes a minute to upload a relevant image into an article, but doing can make a world of difference in terms of traffic. Some studies have even found articles with images to receive up to 94% more traffic than articles without images, attesting to the power of visual stimuli.
