I have often argued that the most important step in a search engine optimization campaign is your keyword selection. If you are optimizing your own site or hiring a firm to help you, it doesn’t matter: keyword selection is king.
The rest of your SEO campaign is about doing things right to improve your rankings, get more visitors,and explode your sales. But your SEO keyword selection is about doing the right things.
Put simply, it doesn’t matter how good your aim is if you are aiming for the wrong target.
So how do you select the best keywords for your company? Well, that is what this video is all about. In a few minutes it talks about the overall strategy you should use and quick tools to help with the process.
SEO keyword selection is the start of your campaign, but it is far from the end. Once you have found the right keywords, you move into the process of on page optimization (or polishing the content on your website). Then you can move to the off-site process of building up your site’s popularity in the eyes of Google and other search engines. Read through our other articles to get more information on these steps. Or give us a call at any time – we are always happy to provide advice – at 720.295.8463.
