Some small businesses see a huge ROI on their social media activity. Others see almost no results. What is the difference? And more importantly, how can you make sure your company is in the first group?
The starting place is understanding how social media differs as a marketing channel from traditional media. Once you understand these fundamental differences, how to run a social media campaign for a small business becomes obvious. But if you don’t understand these differences, it is easy to do more harm than good with your social media campaign.
This video lays the foundation for understanding how to assemble an effective social media marketing campaign to build strong relationships with customers, get referrals, and grow your business.
Once you understand the nature of social media, your next step is to develop clear goals for your marketing and outline the steps to reach those goals. Keep a reasonable time frame, as you are building a marketing platform that will serve your small business for years to come. Start by sketching out campaign goals for the next 6 months, and then break that down into weekly and daily activities.
