If you’re a small business owner, you should optimize your website for local search rankings. While all forms of web traffic are beneficial, it’s the local searches that typically translate into sales/conversions for brick-and-mortar businesses. To learn more about local SEO and the benefits it offers, keep reading.

Phone Books are Dying

When was the last time that you used a phone book to look up the address or contact information of a business? Phone books are still around, but they certainly aren’t as popular as they used to be. Today, consumers prefer the convenience of using the Internet for this purpose. It takes just seconds to look up a local business’s information on Google.

64% of Local Customers Use Search Engines to Find Businesses

According to an article by SearchEngineLand, approximately 64% of local customers use search engines to find local businesses. Again, this is probably due to the fact that it’s easier and more convenient to search for a business online as opposed to using a phone book or other means.  This statistic alone should be reason enough to invest in local SEO for your business.

Local SEO is Cost-Effective

When choosing marketing channels and strategies, it’s important to consider whether or not it’s cost-effective. If you end up spending more money than what it yields, you’ll end up going backwards in your efforts to promote your business and generate sales. Thankfully, local SEO is one of the most-effective marketing strategies available. TV ads, radio ads, billboards and other traditional forms of advertising often cost thousands of dollars while yielding few-to-no sales. Local SEO, on the other hand, costs a fraction of this price while yielding significantly more sales.

Google Makes Local SEO Easy

Optimizing a website for local search rankings is actually easier than many business owners realize. You can check out some of our previous blog posts for additional tips. Basically, though, you’ll want to claim your local business on Google My Business, add your website and contact information, and then optimize your website by including all of the necessary ranking factors for local SEO.

It Targets Mobile Users

Assuming your business’s website is mobile-friendly (which it should be), local SEO can help you can capture these mobile users and convert them into paying customers. Statistics show that roughly three-fourths of the United States adult population owns a smartphone. With a mobile-friendly website, you can attract these users to your site, and subsequently your business.