Are you a small business owner operating in Colorado? If so, you should consider partnering with a Denver SEO Company. To learn more about the benefits of a Denver SEO company and why your business needs one, keep reading.
Higher Search Rankings Equals More Traffic
I know this probably sounds like common sense, but it’s still worth mentioning that a website’s search ranking directly affects the amount of traffic it receives. Users are more likely to click a search listing on the first page of Google as opposed to the second or third page. So, just how much of a difference does search ranking really make in terms of traffic? According to a study conducted by Chitka, the #1 listing on Google received 32.5% traffic share, while the #11 listing — just one page deep — received 1% traffic share for its respective keyword.
SEO is Dynamic
Think you’ve mastered the SEO game? Think again. A technique that may have worked just 1-2 years ago, may no longer work today — or worse, it could have a negative impact on your site’s search ranking. Search engines are constantly changing their search ranking algorithms to prevent manipulative behavior. Google alone makes hundreds of updates to its ranking algorithm each year, some of which are small while others are larger and more complex. Rather than “guessing” which techniques work and which ones don’t, a Denver SEO company will ensure your website is using the appropriate tactics for success.
Avoid Penalties
Another reason why small businesses should partner with an SEO company is because it will protect them from search ranking penalties. It’s not uncommon for Google to penalize websites for violating its Webmaster Guidelines. And when a penalty occurs, it can be difficult, and time-consuming, to recover. This is an all-too-common occurrence among business owners who perform their own in-house SEO. For instance, a business owner may purchase links in hopes of boosting their search ranking. Being that paid links are viewed by Google as a link scheme, however, this tactic often backfires by triggering either an automatic or manual penalty. If you want to achieve a desirable search ranking, you need to avoid penalties such as this.
Concentrate on Growing Your Business
If you spend all of your time performing in-house SEO, how can you expect to grow and expand your business? Many business owners allow themselves to fall into a viscous cycle in which they exhaust all of their time and resources into search engine optimization. Subsequently, this prevents them from focusing on more attentive aspects of running their business. Professional SEO companies will take this burden off your shoulder, allowing you to work on what really matters: growing and expanding your business.
