Regardless of what your business sells, it can benefit from a digital marketing strategy. Using channels like email, social media, pay-per-click (PPC) advertising and search engine optimization (SEO), you can reach your target audience with relevant messages. Before...
With more than three-quarters of the U.S. population now connected to the internet, this is no longer a medium that small business owners can ignore when promoting their products or services. If you’re a small business owner, you should consider the five...
Webmasters constantly argue over whether PPC is better than organic search traffic. An acronym for “pay per click,” PPC involves paying for search engine traffic, whereas organic traffic is completely free. Cost aside, though, there are other nuances...
With a new year right around the corner, small business owners everywhere are planning their digital marketing strategy for 2018. Old techniques that may have worked this year could be gone next year. Search engines and advertising channels are constantly changing,...
