Is a competitor outranking your business’s website on Google? Conventional wisdom should lead you to believe that your website won’t receive as much search traffic when it ranks below a competitor’s website. The first step to achieving a top search...
Local search engine optimization (LSO) has become a hot topic among small business owners in recent years. This cornerstone strategy involves optimizing a business to achieve higher rankings and visibility for relevant searches performed with local intent. While LSO...
If you’re hoping to achieve a top search ranking for your business’s website, you’ll need to perform on-page and off-page SEO. While most tech-savvy business owners are familiar with off-page SEO — building backlinks and creating brand mentions...
Which SEO tools do you use? Many business owners and webmasters use few if any SEO tools. Unfortunately, this places them at a serious disadvantage to their competitors while lowering their chances of securing a top search ranking. Regardless of your business and what...
Search rankings play an important role in your website’s long-term success. According to Search Engine Watch, the top-ranked website in Google receive one-third of all clicks for the given keyword, whereas websites ranking on the second page or deeper receive...
On March 26, 2018, Google quietly rolled out the mobile-first indexing update to its search ranking algorithm. Of course, the Mountain View company performs hundreds of algorithm updates each year, most of which are small and insignificant. However, this update is...
