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Optimizing a website for higher search rankings require a methodical approach with both on-page and off-page tactics. Once your website obtains a higher ranking, though, you’ll reap the benefits of more traffic and brand visibility. So, if you’re looking...
Studies show that websites in the first Google search listing receive nearly one-third of the traffic for the respective keyword. As such, webmasters are often eager to optimize their sites for higher search rankings, because with higher rankings comes more traffic....
It’s no secret that a website’s search ranking directly influences the amount of traffic it receives. Web traffic can come from any number of sources, including type-in, social media, contextual links, paid advertisements, etc. However, organic traffic...
Google processes around 3.5 billion search queries per day! It’s the world’s most popular and widely used search engine, making it a critical component in a small business’s marketing strategy. But how exactly do you get your business listed on...
Search engines are constantly changing the way in which they index and rank websites. This is done to improve the relevancy of their search results for users. After all, users expect to find the most relevant listings when searching for a particular term. If the...
Search engine optimization is a methodical process that involves both on-site and off-site practices. Unfortunately, many digital marketers and small business owners are guilty of making one or more of the following mistakes. Choosing the Wrong Keywords SEO and...