Are you using videos to promote your products, services and/or brand? If not, you should. According to a report published by ZenithOptimedia, online video viewing increased 23.3% in 2015. Assuming it stays on its current course, it will likely increase by another...
Having a website is no longer a luxury for small businesses; it’s a necessity. It will create greater brand recognition while allowing you to connect with a broader audience. And when more people discover your business, you’ll have an easier time...
Few elements hold as much influence over a website’s search ranking as its backlink portfolio. Google, Bing, Yahoo and even some of the lower-tiered search engines all use backlinks to determine where and how to rank websites in their respective index. If...
Is your website compatible on smartphones, tablets and other websites? If not, it should be. Studies show that more people use mobile devices to access the Internet than traditional desktop computers. Therefore, failure to provide a mobile-friendly experience to your...
Have you noticed something different with Google search as of late? The world’s largest search engine has eliminated all right-side ads from its listings. For more than a decade now, Google has displayed its paid ads (purchased through the Adwords program) at...
Regardless of your business’s industry or size, chances are it will benefit from having a website. Businesses of all shapes and sizes are now using the Internet to promote their respective brands and generate more sales. But there’s a lot of misinformation...
