Web Design and the Grid: How Contemporary Tools Follow the Format and Break the Rules
When planning a new website or a redesign of your existing site, like anyone, you want you’re your website to be something unique -- a digital space that stands out and catches the eye while maintaining up-to-date aesthetics, or dare we say, an innovative feel?...
Alan Murdock | May 24, 2019
The Impact of a Slow-Loading Website
When developing and optimizing your business's website, it's easy to overlook the importance of fast load times. Even if your site features a clean design with proper navigation links, though, speed can affect its overall performance in several ways. If your...
Chris Holland | May 10, 2019
5 Easy Ways to Improve Your Website’s Organic CTR
Organic CTR is a metric of your website's performance in the search results. Available to view in Google Search Console (formerly known as Webmaster Tools), it reflects the percentage of users who click your website in the search engine results pages (SERPs). With...
Green Vine Marketing | Apr 26, 2019
Are Video Ads Effective? Exploring The Trend of Video Advertising
The rapid adoption of broadband internet combined with faster and more powerful devices has paved the way for video ads. In the past, sluggish internet speeds prevented internet users from watching videos in real time, forcing businesses to rely on traditional...
Alan Murdock | Mar 29, 2019
Is Your Business’s Website Optimized for People Always Ask (PAA) Boxes?
Google has evolved the layout of its search engine results page (SERP) over the years. No longer is it limited strictly to paid ads and traditional organic listings. You'll now find other contents displayed in Google's SERPs, including People Always Ask (PAA)...
Green Vine | Mar 22, 2019
5 Tips to Finding Relevant Topics for Your Content Marketing Strategy
Regularly publishing high-quality content that's relevant to your business's target audience will help you attract new customers and also retain existing customers. Known as content marketing, it's become a leading digital marketing strategy used by countless...
Alan Murdock | Mar 15, 2019
6 Important Reasons Your Small Business Needs a Website
Statistics show that nearly half of small businesses in the United States don't have a website. If your small business is among this crowd, you should consider taking steps to get online. While developing a custom, fully functional website takes time -- as well as...
Green Vine | Mar 8, 2019
6 Facebook Marketing Tips to Improve Your Business’s Social Presence
With more than 2 billion monthly users, Facebook has become a popular marketing tool used by businesses to reach and attract new customers. Using the social media network, businesses can build a following while conveying their brand messages to their audience in...
Alan Murdock | Feb 22, 2019
6 Search Engine Optimization (SEO) Trends to Watch in 2019
If you're hoping to achieve higher search rankings with your business's website this year, you need to use the right search engine optimization (SEO) tactics. Now that 2019 here, you can expect to see several new SEO trends emerge. And by incorporating these trends...
Green Vine Marketing | Feb 8, 2019
6 Reasons to Use WordPress for Your Business’s Website
If you're looking to develop a website for your business, you should consider using WordPress. While there are dozens of content management systems (CMSs) available, few offer the power and versatility of WordPress. Whether you're creating a small website with just...
Green Vine Marketing | Feb 1, 2019
