Has your business achieved top-of-mind awareness with its customers? If not, you’ll struggle to generate sales while simultaneously allowing your competitors to increase their market presence. According to a survey of 200 marketing professionals published in the...
By Chris Holland The Power of Marketing to the Right Segments In many of our initial conversations with small and medium sized businesses, many founders and owners want to skip past all of the branding and marketing talk to get to leads and sales. Their key question...
Branding is important for all businesses because it helps their customers or clients remember who they are and what they offer. For small- and medium-sized businesses, though, it’s particularly important. If you own a small- or medium-sized business, you should...
