The holiday season is upon us. And with this joyful time of year comes the perfect opportunity to analyze your business’s marketing goals. Most business owners have a general idea of what they hope to accomplish, such as increasing sales or expanding into a new...
The advent of the internet has changed the way in which consumers share their thoughts and opinions about businesses. No longer are consumers forced to use word of mouth. They can now talk about their experience with a business in the form of an online review. If a...
Marketing automation has become a central focus for many businesses. In fact, a survey conducted by Ascend2 found that 71% of companies currently automate one or more processes of their marketing strategy. While marketing automation offers some benefits —...
It’s not uncommon for large companies and government organizations, including commercial construction companies and municipalities, to solicit bids from service providers for the completion of a project. Known as a request for proposal (RFP), this formal request...
Has your business achieved top-of-mind awareness with its customers? If not, you’ll struggle to generate sales while simultaneously allowing your competitors to increase their market presence. According to a survey of 200 marketing professionals published in the...
When November hits, business is way past the ghosts and goblins of October. And while Halloween may truly be the best holiday of the year, Thanksgiving and Christmas aren’t half bad either. Small businesses can use the holiday lineup to generate excitement and to...
